Creating an interactive software demo that is clear, engaging, and informative is essential to gaining user interest and trust. This guide outlines best practices for creating a demo that not only demonstrates software functionality but also enhances the user experience.

​

1. Know Your Target Audience

   • Segmentation: Identify the different types of users and adapt the demo to each segment. For example, a more technical tone for developers and a more functional one for executives.

   • Personalization: Use examples and scenarios relevant to the target audience's daily life.

2. Clarity and Objectivity

   • Simple Language: Use clear and accessible language in tooltips and explanations. Avoid jargon unless it is essential and understood by the target audience.

   • Clear Objectives: Each section of the demo should have a clear purpose, whether it's demonstrating a feature, solving a problem, or showcasing a specific benefit.

   • Coherent Narrative: Build a fluid narrative that takes the user from one function to another in a logical and intuitive way.

3. Length Guidelines

   • Tooltip Text: 25-30 word dialogues

   • Marketing/Top-of-Funnel Demos: Ideally, 8 to 15 frames (steps).

   • Sales demos/middle and bottom of the funnel: Ideally, 20 to 30 frames.

   • Internal and post-sale demos: Up to 40 frames.

4. Tooltip and Interactive Element Design

   • Size and Readability: Ensure tooltips are appropriately sized and have a legible font. They should be large enough to be easily read, but not so large that they obstruct the user's view of the interface.

   • Timing and Duration: Tooltips should appear at the right time and remain visible long enough to be read without rushing, but should disappear automatically so as not to obstruct interaction.

   • Placement: Position tooltips close to relevant elements, but avoid overlapping other important interface components.

5. Interactivity and Flow

   • Guided Steps: Use guided steps to guide the user through key functionalities. Offer a linear flow, but allow users to explore freely if they wish.

   • Immediate Feedback: Whenever possible, provide immediate feedback on user actions, whether through visual changes, confirmations, or light animations.

   • Gradual Progression: Start with the simplest features and gradually increase complexity as the user becomes familiar with the interface.

6. Integration of Educational Content

   • ​Practical Examples: Present practical examples of use that demonstrate how the tool can solve real-world problems.

7. Accessibility

   • Compatibility with Different Devices: Ensure the demo is responsive and works well on different devices and screen sizes.

   • Keyboard and Screen Reader Support: Ensure the demo is accessible to users with disabilities, including keyboard navigation support and screen reader compatibility.

   • Audio Support: Utilize our AI-powered audio feature for greater user accessibility.

8. Testing and Feedback

   • A/B Testing: Conduct A/B tests with different versions of the demo to identify which approaches are most effective.

   • Feedback Collection: Incorporate feedback collection mechanisms at the end of the demo to understand the user experience and identify areas for improvement.

   • Continuous Adjustments: Use the collected feedback to make ongoing adjustments to the demo, ensuring it remains relevant and effective.

​​

By following these practices, you'll create an interactive demo that not only impresses, but also educates and engages your users, helping them fully understand and appreciate the potential of your software.