Use cases
Product Marketing | Product Launch
🏅 Immediate demonstration of value
During the launch, you create an interactive demo that allows potential customers to explore the software in a simulated environment. For example, if your SaaS is a CRM platform, the demo could show how to manage contacts, automate tasks, and generate reports. The customer immediately sees how these features can solve their daily challenges, creating a strong and positive impression.
✒️ Customization for different segments
You can offer multiple demo versions, each tailored to different industries or business types (small, medium, or large). For example, a version for the healthcare industry might highlight compliance management, while one for the finance industry might focus on reporting and analytics. This ensures each customer sees how the SaaS meets their specific needs.
👨🎓 Customer Education
B2B SaaS products often have complex functionality that isn't immediately intuitive. During the launch, the interactive demo may include guided tutorials or contextual tips that help users understand how each part of the software works. For example, a marketing automation system might include an interactive guide that shows how to set up automated campaigns.